Beef Campaign Takes Fine Dining to New Places

Colorado Angus rancher Ty Walter recently rock climbed a 100-foot high ledge to enjoy fine dining with a celebrity. In a cliff-side setting, Walter joined actor, comedian, and host Joel McHale to talk about cattle production and what makes Certified Angus Beef® brand products consistently superior, all while enjoying a four-course meal at an elevation of 8,500 feet. After a two-mile hike, the pair rock climbed up the ledge to help promote the Certified Angus Beef brand. There, Walter and McHale enjoyed the four-course meal prepared by CAB Executive Chef Ashley Brennemen. “Every meal doesn’t have to be this extreme, but we wanted to showcase Certified Angus Beef products in a way that would inspire people to create their own flavor adventure,” Brenneman says. Walter adds that, “The thing I was most nervous about was dropping my fork.” The adventure is available on the Certified Angus Beef Brand Test Kitchen YouTube Channel.